Marketing and Communications - Director (NY / Chicago)

The Opportunity

Drive marketing strategies that advance the goals of the KBRA Analytics product suite, ensuring every initiative supports measurable business impact.

Responsibilities

• Partner with product owners, sales, and subject matter experts to shape and execute go-to-market strategies for new product launches and initiatives.
• Lead the development of content strategies that power multichannel promotion—including social media, paid media, and email marketing.
• Oversee campaign lifecycles from planning to execution, ensuring tasks are delegated and timelines are met.
• Analyze market trends, competitive intelligence, and audience insights to inform strategic decision-making.
• Monitor and optimize campaign performance to maximize engagement, conversions, and subscriber growth, using analytics platforms to measure and report on the success of marketing initiatives.
• Present marketing developments, campaign outcomes, and new ideas to key stakeholders to secure alignment and support for initiatives.
• Leverage video content to promote thought leadership, highlight product insights, and enhance audience engagement across digital platforms.
• Produce and curate high-quality, engaging content that resonates with target audiences.
• Leverage audience segmentation and personalization to enhance email marketing performance.

Skills

• Bachelor’s degree in Marketing, Business, Finance or a related field.
• 7 to 10 years of experience in B2B marketing strategy development and execution.
• Proven ability to lead successful campaigns in the credit ratings industry, broader financial markets, or adjacent data/analytics sectors.
• Strong understanding of product marketing principles, including value proposition development, competitive positioning, and go-to-market strategy.
• Advanced knowledge of project management tools and workflows, with the ability to organize complex initiatives and drive them to completion.
• Familiarity with CRM systems (such as Salesforce) and how they integrate with marketing technology stacks.
• Proficiency in Adobe Marketo or comparable email automation platforms, with hands-on experience building, optimizing, and analyzing campaigns.
• Strong analytical mindset with the ability to interpret performance data, identify insights, and translate findings into actionable strategies.
• Exceptional written and verbal communication skills, including the ability to present marketing strategies and outcomes to senior leadership.
• Knowledge of Adobe Creative Suite or similar creative platforms is a plus.
• Familiarity with Generative AI tools such as ChatGPT for research, data insights, and general productivity is a plus.

Benefits

• A flexible hybrid work schedule – Tuesdays, Wednesdays, Thursdays in the office
• Competitive benefits and paid time off
• Paid family and disability leave
• 401(k) plan, including employer match (100% vested)
• Educational and professional development financial assistance
• Employee referral bonus program

About Us

KBRA is a full-service credit rating agency registered in the U.S., the EU and the UK, and is designated to provide structured finance ratings in Canada. KBRA’s ratings can be used by investors for regulatory capital purposes in multiple jurisdictions.